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Programming, Coding and Web Development Laptop Specifications

September 15th, 2018

If you need to get a new laptop for programming or coding purposes and are uncertain where to start, this short guide will help you find the perfect setup for your needs.

For web developers, there are really two main paths they need to go through. If you’re doing front-end web development, then you’ll need a basic machine that can run a text editor and a browser to check your progress. For back-end developers things get a bit more complicated. You will need a laptop that can handle multiple tasks simultaneously like running a browser, a local server and the code editor. These might not seem like a lot, but they do require a lot of system resources so make sure you pick a laptop that’s up to the task.

For game, 3D or mobile app development you’ll need a high performance laptop that can render everything in real-time. Think about getting a gaming laptop if you’ll be doing this type of work. Mobile app developers will often need to run a simulation of their app running in the mobile operating system, which can take a lot of system resources.

Let’s have a look at some of the specs recommended for each of these types of development work.

Processor

The processor is the heart of your computer and by the number of cores and threads it boasts, it determines how many processes you can run well in parallel.

For front-end development work, you should be able to get away with a laptop that uses either a Core i3 or Core i5 dual-core processor. Back-end and mobile app developers should aim at least for a Core i5 quad-core processor, Core i7 being the best choice.

RAM

RAM or system memory helps the CPU process everything smoothly. The more your laptop carries, the better. Front-end work implies about 4-8GB of system memory installed, since you’ll probably use a code-editor like Sublime Text and one or more browsers to check up on your work.

Mobile, game and back-end developers should opt for something with a bit more kick. The minimum amount of RAM should be in the 12-16GB range. This is to make sure that all your applications run smoothly together.

Hard Drive or SSD?

Every laptop needs to store and retrieve information. This is done by the storage device installed. Here you have two choices: either get a laptop with a regular HDD, that will typically cost a lot less, or get a laptop that comes with an SSD. An SSD is the newer type of storage option that doesn’t rely on spinning disks to store information and can be about 10-12 times faster than a regular hard disk drive.

For front-end development work, a regular HDD should be enough, but you can always look for hybrid drives which incorporate a bit of SSD technology into a regular HDD. These are a bit faster than regular hard drives and don’t cost quite as much when compared to SSDs.

For any type of programming that’s above front-end development, it’s recommended that you get a laptop that carries an SSD. This will speed up boot times and everything you run on your computer.

Operating system

This is yet another thing you will have to think about. While Windows is perhaps the most popular operating system today, it’s not quite the best choice when all development fields are concerned.

For web development you should try coding in a Linux-based OS, like Ubuntu. Mac OS also works with Windows being the last on this list. This is because you need to install different third-party software like XAMPP on Windows if you’re going to do back-end work. You will have to install some of these as well on Ubuntu, but the process is much more streamlined.

Screen

The laptop screen is another factor that’s important to take into account. With so many resolutions available today, it’s hard to pick a laptop that’s just right for programming.

Front-end developers will need a laptop that carries a screen with a higher than average resolution, since they’ll need to test if their websites are responsive on a lot of resolutions. For back-end developers, this is less important. But what’s true for both of these categories is the need for a secondary monitor. This can speed up development time quite a lot, since you don’t constantly need to switch between applications when coding and checking the output.

Battery Life

While most developers sit at their desk when coding with the computer plugged-in, should you feel the need to code on the go, then make sure you get a laptop that’s got a great battery life.

Macs are typically great at battery life, with their Air series going up to even 12 hours of battery life on a single charge.

The thing is, the more powerful hardware a laptop carries, the more battery life will be sacrificed. This is because powerful hardware eats up a lot of electricity. Most computers nowadays have devised ways of counter-acting this by dimming the display, throttling down the processor when the computer isn’t used and so forth.

If you’re sure you need a laptop with a great battery life, that’s also powerful but don’t want to pay through the nose for a MacBook, then you should invest in a secondary battery that you can take with you when you’re on the move.

In conclusion, if you’ve run through all these aspects, you should have a pretty clear picture in your head of what your next laptop should be like.

Benefits of Choosing a Local Web Development Business

September 14th, 2018

Most people who want to sell products on the Internet employ a web developer to create the website they use for their online business. Sometimes, these business owners will seek out offshore freelancers who are willing do the work at a much lower rate. Even though you may end up with an excellent website, you should be aware of the possible consequences of choosing price over substance. You may soon realize that it would be in your best interest to go ahead, pay a little more, and support a business locally. When you choose a local web development business, you will always have the opportunity to directly work with the web developer or developers.

By choosing to support website development in Australia, you will receive personal attention that you may not receive if you choose to take your business offshore. This is especially important for those individuals who like to be face-to-face while attending to their business. This results in trust being developed between both parties that can be beneficial for the business relationship. If you maintain a personal connection with your website designer, your website will turn out more tailored to you and your business needs. By working together, you will also know that you are not being scammed which unfortunately is a common occurrence on the Internet these days.

A local web development company will fully understand the locality as it already knows the local customers that need to be targeted, areas where you operate, and your local competitors. Every culture shares some common experiences and stories, and only a local web development company can relate those experiences through your business on the Internet.

There are numerous economical means to communicate with people around the world, but some find that they run into the common obstacle of trying to understand someone who does not share their language. When you choose to do your website development in Australia, they will likely speak your language and there will be a variety of ways to contact your designer. There is also a sense of reassurance in being in the same room with a designer when you are working out the details of how you would like your website. You are able to point out any discrepancies between the designer’s and your visions immediately. Another problem with working with someone on the other side of the world is the time difference. Usually when you are awake, they are asleep and vice versa. When hiring locally, you will know for sure what the company’s business hours are and that they will be open when you are available.

Another good reason to choose a local website development company is that it will help boost the local economy, which in turn may create more business for your company. If you own a business in your community for which you want to create a website, your best bet to find a website designer who understands the psychology of your target demographic is to hire locally. Many people feel more comfortable dealing with a business that they know is local. A great way to let your potential customers know that you are a local business is to add a little regional spice to your website, whether it be through the pictures included in the site or the layout and colors used on the page. This is often important in areas related to website design such as Search Engine Optimization or SEO.

3 Common Website Design and Web Development Mistakes That Can Cost You Business and Profits

September 13th, 2018

If your website could produce thousands of dollars in sales for you every month, what would it be worth to you? We all know about the explosive growth of the Internet, how it is responsible for billions of dollars in revenue and how it has changed the way that people do business. Even senior citizens are getting online to search for information as well as products and services. But most businesses are not getting on board in an effective way.

I’ve been in the web development and marketing business for about ten years and in that time, I’ve witnessed enormous changes – things like pay-per-click advertising, relevant search marketing, online banking, elearning systems, directories, eCommerce and multimedia, to name a few. It is now possible to do business all over the world right from your home because of the Internet. There are days when I sit in my nightgown and have an online meeting with someone in India or Russia. Each of us shares relevant files in our computer that allow us to do business together. I believe we have just begun to experience the Internet’s powerful growth.

What I have noticed is that most people don’t know how to make money with their websites. Even business people who can benefit the most from their website, may trust a high school or college kid with no knowledge of web design or Internet marketing, to build their most important and powerful marketing tool. Even if they choose a web development company and pay big bucks, it is no guarantee that their site will get results. The only way to assure that a website produces a significant return on investment is to treat it as the core marketing product – the central part of a marketing system that can automate and leverage sales.

I would like to share with you 3 of the biggest mistakes that businesses make with their websites and other marketing products: 1. Mistake #1: Ineffective copy

A website should have a clear message that gets and keeps the visitors attention. It has to readily answer the question, “What’s in it for me?” A common mistake is to put massive amounts of copy on a page without any headlines, sub-headlines or clear organization in the message. The copy goes on and on, making it hard to figure out what the site is about, let alone what the visitor should do with the information. How long do you think that visitor will stick around? Not long I can assure you. They’re gone pronto, never to return again. The copy should compel the visitor to want to learn more. The visitor should instantly feel that the subject relates to them, clearly defines their problem and offers the best solution. The copy should share something about the company. People want to know and trust who they are doing business with. They don’t care what you say until they know who you are. The copy should include an emotional component – people make decisions because of their emotions. The copy should include stories or examples as well as facts. What will be remembered are the stories with an emotional charge. Testimonials are one of the most effective methods of sharing a story with an emotional component. John Smith testimonial for instance, might talk about how his life was in the toilet before he discovered product X. He started using this amazing product and within 3 months, he was on top of the world – it was the answer to all of his prayers and so on. That’s what will get people hooked on your copy. Your copy should set you apart from your competition. You don’t want to blast the reputation of others but use this opportunity to visually show how you are different. One of the best ways to do this is to display a chart with 3 columns. On the left is a list of all your services. Across the top is a column for ‘other companies’ [your competition], and next to that column is your company. You would show a check mark in your column for each item listed on the left that you offer. (All the items should be checked or you shouldn’t include them in the list). Your competitor’s column would show some checks but also some areas unchecked and some with question marks. This visually allows the visitor to see that you are their best choice.

Use keywords in your copy that will allow your target market to find you through search engines, blogs, article submissions and e-zine publications. Use software that will help you to choose keywords that are being searched in significant numbers. Google and Yahoo also have free tools for keyword selection.

2. Mistake #2: Failure to Include an Opt-In Email Subscription Form. If you’re not using your website for lead generation via an opt-in email form, you’re losing a huge opportunity. These are some important points that relate to building your mailing list:

  • Building a list of people who have come to you site allows you to stay in touch with those people, build a relationship, establish yourself as an expert and solve their problems. This is critical to the success of your business – something that most people miss.
  • Put your form as close to the top right as possible. This has been shown through research to be the best location.
  • Never use a weak message like ‘join my newsletter’. Why would I do that? Give me a reason to subscribe and give me a bonus for doing it – a free gift that I can get instantly as soon as I join. The bonus could be a free report, audio of your teleclass or a coupon discount for a product you wish to sell.

3. Mistake #3: Unprofessional Website Design Does your website look like it was created by a professional or does it look like you did it yourself. An unprofessional design can give a message to your audience that says, “your website isn’t professional and that probably is a sign that your services aren’t professional either.” Here are some tips that will help you to have an effective website design:

  • The content should be formatted so that it is easy to read and organized into important sections. Remember those headlines and sub-headlines.
  • The navigation should clearly specify the content areas and should be consistent on every page. You should not have to hit the back button to find a page or move around. There is nothing more frustrating than getting lost on a website because of the navigation.
  • Make sure the links all work.
  • Make a template from your design that is applied to all the pages. Use your template and include files to make changes to one file that automatically modifies all the appropriate pages.
  • Use colors that appeal to your target market. This is a subject for another article. I will just mention here that some colors are offensive to certain cultures. Colors like blue have universal appeal, especially for sites directed to a corporate market.
  • Use font sizes and styles that are easy to read and pleasing to the eye. Avoid scripted fonts except in graphics where they are used minimally. Use universal fonts that everyone has loaded on their computer. If you don’t, the font you choose will be substituted on a computer that doesn’t have that font. I personally like Verdana and Arial the best for the web because they are clean and easy to read.
  • Use plenty of cell padding around text and images. Avoid cramming things together and putting them close to the margins.
  • Make sure that the design takes your eye to important areas of the website. Can you easily identify important content or is your eye going all over the place?
  • Whether your web site design is a fixed size or a percentage of the screen, be aware that more people now have bigger monitors with higher screen resolutions. The design that looks great on your monitor make look like an eyesore on other monitors. Designs should be tested across browsers and in different screen resolutions.
  • Test everything on your website. Check every page and every link. Look for any design issues. Correct all spelling and grammatical errors. Complete contact and email subscription forms to make sure they work. Don’t assume your webmaster has done this. It is also a good idea to check that forms work periodically as problems can mysteriously arise, particularly if there are changes on the server. If you are getting a steady stream of inquiries and sign-ups, you will know that things are working just great.

These important tips will help you to design a more effective website – one that is the core piece of your marketing system. I want to caution you that the old expression, “You get what you pay for,” is not always true when it comes to website development. You may pay a high price only to find yourself with a weak and ineffective website that has to be redesigned. Make sure the professionals you choose have an in depth knowledge of Internet marketing and exceptional copy writing, website design and development skills. Make certain that they know how to use the web effectively for creating a marketing system. This system is what will give you the opportunity to profit enormously. It will change your business and most likely change your life.